The Playbook to $100+ Million ARR – Lessons from Vena, HubSpot, SFDC & ADP

Most SaaS companies are eventually faced with the gruelling debate, should we move upmarket?

Hunter Madeley, CEO of Vena Solutions which recently raised a $300M Series C joins our Traction webinar series to discuss enterprise-grade functionality in SaaS midmarket that wins big.

Driving rapid growth for some of the biggest names in SaaS, Hunter has a strategic view of the market and how to develop a sales engine that creates impact and drives repeatable success.

As a long-time sales and go-to-market leader with HubSpot, Hunter helped them grow revenue almost 10x from $80 to $600 million in 5 years. Prior to that, he was at Salesforce during its $2 to $4 billion jump and even helped grow the Canadian business of ADP from $30 to 300 million. Hunter has a long-standing career in strategic mid-market growth.

In this session, Hunter dives into his playbook to a $100M ARR:

  • How to identify the right market at the right time for your business – SMB vs. mid-market vs. enterprise
  • How to find the right customer acquisition channels that are scalable and profitable
  • Key hires to make along the way and traits of great sales and marketing talent
  • When and how to become a multi-product company
  • Going global
  • Key insights into rapidly scaling an organization while empowering people to do their best work
  • What lies beyond $100m ARR
Keep reading

SR&ED

sred eligibility questions

9 Common Questions the CRA Uses to Determine SR&ED Eligibility

Respect Group Makes Canada Safer Through SR&ED Tax Credits and Partnership with Boast

Lazaridis Institute and Boast.AI Partner to Accelerate Canadian Scaleups

US R&D Credits

Qualifying for State R&D Tax Credits in New York

Qualifying for State R&D Tax Credits in Texas

Qualifying for State R&D Tax Credits in Arizona

Business Growth

Building and Scaling Product to Drive Success at Every Phase of the Customer Journey

Top Themes In VC That Are Driving Startup Funding

Scaling from Idea to Seed: How Founders Can “Derisk” Their First Six Months and Win