Value-Based Pricing Lessons from 20,000+ Companies

Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there’s an alarming level of pricing the world is merely guessing on – and ProfitWell has the data to prove it.

This monetization session, led by ProfitWell’s Co-Founder and CEO, Patrick Campbell, unpacks what they’ve extracted from over 20,000 companies on value-based pricing strategy, and why getting it wrong is not an option. You’ll uncover the top pitfalls, strategic insights on willingness to pay, value metrics, and localization, plus tactical tools to increase revenue and customer satisfaction.

Patrick covers:

  • The pricing missteps you’re taking (you’re not alone) and how to thwart them
  • How to quantify your buyer personas
  • The process for testing a framework to collect the right price elasticity and feature data from your customers to guide your pricing strategy
  • Implementation of a value-based pricing process into your business
  • How to compound your B2B SaaS revenue growth through a value metric
Keep reading


Respect Group Makes Canada Safer Through SR&ED Tax Credits and Partnership with Boast

Lazaridis Institute and Boast.AI Partner to Accelerate Canadian Scaleups

Rival Technologies Disrupts the Massive Market Research Industry Using Innovation and Tax Credits Recouped in Partnership with Boast.AI

US R&D Credits

Qualifying for State R&D Tax Credits in New York

Qualifying for State R&D Tax Credits in Texas

Qualifying for State R&D Tax Credits in Arizona

Business Growth


Top Themes In VC That Are Driving Startup Funding

Scaling from Idea to Seed: How Founders Can “Derisk” Their First Six Months and Win

Building a Media Giant on Top of Your Business To Drive Exponential Growth