How to Define a Winning Product Strategy

For many companies, product strategy is a mysterious black box. It’s rare for a company to have a clear, cohesive strategy for how their product will win in the market.

In this session, product expert Dan Olsen uses frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy.

Specifically, Dan covers:

– How to focus your product strategy on customer needs instead of features
– The Kano model
– The product strategy matrix
– Real-world case studies

Dan has a background spanning product leadership at Intuit and has worked with Google, Facebook, Amazon, Uber, Box, and Walmart. Based in Silicon Valley, he founded the monthly Lean Product Meetup which has over 10,000 members.

Keep reading


Plurilock Security Innovation Bolstered by SR&ED Tax Credits Partnership with Boast

9 Common Questions the CRA Uses to Determine SR&ED Eligibility

Respect Group Makes Canada Safer Through SR&ED Tax Credits and Partnership with Boast

US R&D Credits

Nols and R&D tax

R&D tax credits and NOLs: Here’s why you need to take advantage of both

Qualifying for State R&D Tax Credits in New York

Qualifying for State R&D Tax Credits in Texas

Business Growth

Designing for Hyper-Growth with Elad Gil

Google’s Secret to Unlocking Your Team’s Superpower: 3X Productivity & Growth

How to Use Referral Marketing to Scale Your Business 10X Faster