How to Define a Winning Product Strategy

For many companies, product strategy is a mysterious black box. It’s rare for a company to have a clear, cohesive strategy for how their product will win in the market.

In this session, product expert Dan Olsen uses frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy.

Specifically, Dan covers:

– How to focus your product strategy on customer needs instead of features
– The Kano model
– The product strategy matrix
– Real-world case studies

Dan has a background spanning product leadership at Intuit and has worked with Google, Facebook, Amazon, Uber, Box, and Walmart. Based in Silicon Valley, he founded the monthly Lean Product Meetup which has over 10,000 members.

Keep reading


Respect Group Makes Canada Safer Through SR&ED Tax Credits and Partnership with Boast

Lazaridis Institute and Boast.AI Partner to Accelerate Canadian Scaleups

Rival Technologies Disrupts the Massive Market Research Industry Using Innovation and Tax Credits Recouped in Partnership with Boast.AI

US R&D Credits

Qualifying for State R&D Tax Credits in New York

Qualifying for State R&D Tax Credits in Texas

Qualifying for State R&D Tax Credits in Arizona

Business Growth


Top Themes In VC That Are Driving Startup Funding

Scaling from Idea to Seed: How Founders Can “Derisk” Their First Six Months and Win

Building a Media Giant on Top of Your Business To Drive Exponential Growth