HubSpot’s $32 Billion Growth Playbook

Today’s most innovative companies will have a media company embedded in them – that’s what HubSpot’s Chief Marketing Officer Kipp Bodnar believes. HubSpot, Salesforce, Amex, Adobe are a few companies that have leveraged this strategy to drive multi-billion dollar outcomes.

Kipp shares advice from HubSpot’s experience building a media arm by leveraging education, content, and advocacy to not only drive awareness but also exponential growth and revenue.

Specifically, Kipp will dive into:

  • Why do the most successful companies invest in media
  • HubSpot’s core philosophy on owned content and how it has evolved over the years
  • Details about HubSpot’s acquisition of The Hustle earlier this year, which includes a newsletter, podcast, and premium research content
  • HubSpot’s newly formed Podcast Network
  • Key characteristics of a media company
  • Where to start if you want to become one
  • How to build a strategy that combines education, content, and advocacy
  • How to craft your story and amplify it
  • How to turn your audience into a community of evangelists
  • Tools, resources, and skillsets you need to have
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