Asana’s Playbook for High Growth Products

Asana Hood Asana

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Asana’s Head of Product, Alex Hood joins us to share their winning playbook for building high growth products.

Asana is the top work management platform, helping 75,000+ customers including Google, Sony Music, NASA, Spotify, and Slack alongside millions of users make their day to day tasks more productive.

In this session, Alex will cover:

  • How should startups think about building products as they go from idea to product-market fit to hypergrowth
  • How to use Benefit, Ease, and Positive Emotion to drive adoption and delight your customers
  • Asana’s double-diamond product framework to rapidly iterate solutions for customer problems
  • Unlocking speed by leveraging customer focus, adopting the newest suite of tools, and protecting flow
  • Maximizing collaboration between PMs, marketing, sales, and leadership to produce better outcomes for customers
  • How to conduct great product reviews for building high growth products

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