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Expanding Your Culture to Build High Performing Companies

Expanding Your Culture to Build High Performing Companies
on March 20, 2021
Kerel Cooper

Hiring has turned into gatekeeping…

But building a great company is not about selecting people who fit your existing culture and keeping out those who don’t.

We all want people to bring new skills and ideas to our business, but we fail to embrace those that bring new culture.

This limits your scope to a small set of people. And when you’re trying to create a big impact, you can’t limit yourself.

Ultimately, openness is the biggest and most indispensable enabler of growth.

According to Gartner, 75% of organizations with frontline decision-making teams reflecting a broad and diverse culture will exceed their financial targets.

In this session with Kerel Cooper, CMO at LiveIntent discusses how to expand your culture to build high performing companies, covering:

– How leaders and their teams can foster a broad and diverse culture in the workplace from the very beginning—during the hiring process
– How to set up a culture of accountability across all levels of the organization
– How to leverage openness as your strength to drive growth


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