“When to scale?” and “how fast?” these two questions are mission-critical for start-ups, yet most entrepreneurs lack a rigorous approach to answering them.
After peeking inside the go-to-market machinery of hundreds of start-ups over the last decade, Stage 2 Capital Managing Director Mark Roberge (and former CRO of HubSpot) shares a scientific, data-driven approach to go from zero to billion fast.
Specifically, Mark dives into:
– Getting to product/market fit
– Transitioning from product/market fit to go-to-market fit
– Achieving hyperscale and building sustainable moats
– How to design your growth engine for each stage
– What are the key metrics to stay on top of