Engaging Your Audience In A Virtual World

Zarina Ceros

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We are living in an experiential economy—so how do we adapt, now that in-person experiences are put on hold? Digital experiences.

In this session, Zarina Stanik, who leads events and experiences for Ceros and their partners, and Bridget Esposito, VP Creative at Prudential, where they will outline how companies can proactively engage their audiences with experiential content. They’ll demonstrate how to explore new ways of taking risks and engaging audiences.

Specifically, they share:

  • How to create engagement, interaction, and networking using content
  • What tools to use to actively engage audiences
  • What types of risks to take using experiential content (that aren’t possible in-person)
  • How to create unforgettable virtual experiences