From 0 to Billions – AppDirect’s PLG Playbook for the Enterprise

on June 16, 2022

As more and more enterprises put employees in the driver seat to pick the right tools for their organizations, product leaders need to balance designing for the end-user to even be considered as a solution before ensuring their tool is enterprise-grade to be purchased.

On Tuesday, June 21, AppDirect’s Co-founder & Co-CEO Daniel Saks joins us to share insights on how to build and drive Product Led Growth (PLG) for the enterprise.

Specifically, Dan will discuss:

– The benefits of PLG and how to think about it for your company
– What features to carve out from your core product to facilitate PLG when you’re an enterprise sales-led product
– How to adapt PLG for the enterprise by obsessing over end-user value and solving your customers’ problems
– Tips for adapting your traditional sales team to a PLG motion
– Lessons on managing internal friction when adding PLG

Daniel Saks co-founded AppDirect out of an apartment in San Francisco at the age of 23. Today the company is valued at more than $1.5 billion with $475 million in funding from investors such as Foundry Group, Peter Thiel, and Mithril Capital. Daniel was named to the 2015 Forbes 30 Under 30 Enterprise Technology list and is a frequent speaker at top industry conferences such as Web Summit, Collision, and more.


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