How to Define a Winning Product Strategy

Dan Olsen

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For many companies, product strategy is a mysterious black box. It’s rare for a company to have a clear, cohesive strategy for how their product will win in the market.

In this session, product expert Dan Olsen uses frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy.

Specifically, Dan covers:

– How to focus your product strategy on customer needs instead of features
– The Kano model
– The product strategy matrix
– Real-world case studies

Dan has a background spanning product leadership at Intuit and has worked with Google, Facebook, Amazon, Uber, Box, and Walmart. Based in Silicon Valley, he founded the monthly Lean Product Meetup which has over 10,000 members.


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