Value-Based Pricing Lessons from 20,000+ Companies

Patrick Campbell

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Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there’s an alarming level of pricing the world is merely guessing on – and ProfitWell has the data to prove it.

This monetization session, led by ProfitWell’s Co-Founder and CEO, Patrick Campbell, unpacks what they’ve extracted from over 20,000 companies on value-based pricing strategy, and why getting it wrong is not an option. You’ll uncover the top pitfalls, strategic insights on willingness to pay, value metrics, and localization, plus tactical tools to increase revenue and customer satisfaction.

Patrick covers:

  • The pricing missteps you’re taking (you’re not alone) and how to thwart them
  • How to quantify your buyer personas
  • The process for testing a framework to collect the right price elasticity and feature data from your customers to guide your pricing strategy
  • Implementation of a value-based pricing process into your business
  • How to compound your B2B SaaS revenue growth through a value metric


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